Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/90413
Título: | The influence of sustainable fashion to encourage conscious consumption |
Autor(es): | Ono, Vivian Yure Marques, António Dinis |
Palavras-chave: | Communication Expirential marketing Sustainable fashion Conscious consumption |
Data: | 2023 |
Editora: | Springer/Springer Link |
Resumo(s): | The fashion industry has been highlighted for its overconsumption, motivated by the current production model: the fast fashion. From another perspective, green fashion gains attention from the market and from consumers concerned with environmental issues. Taking this scenario into consideration, this study aims to have from Portuguese sustainable fashion brands perspective, how their relationship with consumers is encouraging them towards conscious consumption and if they are including in their strategies the use of experiential marketing to generate meaningful connections as to positively influence your audience. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/90413 |
ISBN: | 978-3-031-16772-0 |
e-ISBN: | 978-3-031-16773-7 |
DOI: | 10.1007/978-3-031-16773-7_54 |
Versão da editora: | https://doi.org/10.1007/978-3-031-16773-7 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Artigo_CIMODE2022_YuriOno.pdf | 1,61 MB | Adobe PDF | Ver/Abrir |