Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/90228
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Campo DC | Valor | Idioma |
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dc.contributor.author | Faria, Ana Paula Barroso | por |
dc.contributor.author | Cunha, Joana | por |
dc.contributor.author | Providencia, B | por |
dc.date.accessioned | 2024-03-28T10:26:16Z | - |
dc.date.available | 2024-03-28T10:26:16Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | Faria, A. P., Cunha, J., & Providência, B. (2022). Touchscreen Interactions in the Realm of Fashion: A Users’ Perception Study. In Advances in Science and Technology. 20th AUTEX World Textile Conference - Unfolding the future. Trans Tech Publications Ltd. https://doi.org/10.4028/p-68907b | por |
dc.identifier.uri | https://hdl.handle.net/1822/90228 | - |
dc.description.abstract | Mobile applications present a wide range of opportunities for fashion brands to connect with the consumer. To the knowledge of the authors, understanding how users perceive touchscreen features is still in an early stage. Part of an ongoing research, this study aims to collect users’ general views about the concept of a digital magazine that explores the potential of the iPad to advertise content. A sentence completion technique was administered to identify positive and negative aspects, as well as to examine emerging themes. The results provide compelling evidence that interactivity has the potential to attract users. This finding is promising, and future studies should explore how brands can take advantage of this type of platforms to engage with their audience. | por |
dc.description.sponsorship | This work is supported by FSE – European Social Fund, by national funds through FCT – Foundation for Science and Technology and POCH – Human Capital Operating Programme, within the scope of the project SFRH/BD/129900/2017. | por |
dc.language.iso | eng | por |
dc.publisher | Trans Tech Publications Ltd | por |
dc.relation | info:eu-repo/grantAgreement/FCT/POR_NORTE/SFRH%2FBD%2F129900%2F2017/PT | por |
dc.rights | openAccess | por |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | por |
dc.subject | Design and emotions | por |
dc.subject | Digital fashion communication | por |
dc.subject | Mobile apps | por |
dc.subject | Touchscreen interactions | por |
dc.title | Touchscreen interactions in the realm of fashion: a users’ perception study | por |
dc.type | conferencePaper | por |
dc.peerreviewed | yes | por |
dc.relation.publisherversion | https://www.scientific.net/AST.113.89 | por |
oaire.citationConferenceDate | 05 - 09 Set. 2022 | por |
sdum.event.title | 20th AUTEX World Textile Conference | por |
sdum.event.type | conference | por |
oaire.citationStartPage | 89 | por |
oaire.citationEndPage | 97 | por |
oaire.citationConferencePlace | Guimarães, Portugal | por |
dc.identifier.doi | 10.4028/p-68907b | por |
dc.subject.fos | Humanidades::Artes | por |
sdum.conferencePublication | Advances in Science and Technology, vol 113, World Textile: Selected peer-reviewed full text papers from the 20th AUTEX World Textile Conference | por |
oaire.version | SMUR | por |
Aparece nas coleções: | DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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AUTEX2021_id 47_full paper_19_mar.pdf | 256,78 kB | Adobe PDF | Ver/Abrir |
Este trabalho está licenciado sob uma Licença Creative Commons