Towards the adoption of Corporate Mobility as a Service (CMaaS): a case study

Abstract

The increasing level of awareness gained, by citizens in general and companies in particular, around the sustainability issues and of the climate change are producing changes in how organizations are dealing and projecting their future vision. Therefore, new managerial approaches are being embraced towards adopting a set of a strategies fully aligned with the reduction of the green- house gas emissions. Due to this increase evidence of sensitivity, organizations are embracing their role as stakeholders that need to contribute, throughout its corporate social agenda, to a responsible and smart policy promoting the imple- mentation of strategies that could endeavor the cultural shift of their workers, clients, suppliers, among others, towards effectively contributing to sustainability and social responsibility. The case study of a medium size company reported is related to a structural change in how the organization foresees its mobility behav- ior and how it intends to follow the concepts of Corporate Mobility as a Service (CMaaS). This case study discloses the strategies that have been implemented and the Information and Communication Technologies (ICT) platform that has been developed towards having a broader view about the impacts of the mobility requested by all the organization. In addition, it is presented a group of Key Per- formance Indicator (KPI) that point the benefits attained with this effort as well as projecting the following steps that will support the CMaaS roadmap imple- mentation in the future.