Developing an integrated communication plan in the digital age

doi:10.1007/978-3-031-06809-6_20

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/86739

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Campo DC	Valor	Idioma
dc.contributor.author	Teixeira, André	por
dc.contributor.author	Dominique-Ferreira, Sergio	por
dc.contributor.author	Martins, Nuno	por
dc.contributor.author	Sylla, Cristina Maria	por
dc.contributor.editor	Martins, N.	por
dc.contributor.editor	Brandão, D.	por
dc.contributor.editor	Paiva, F.	por
dc.date.accessioned	2023-10-09T15:05:40Z	-
dc.date.available	2023-10-09T15:05:40Z	-
dc.date.issued	2023	-
dc.identifier.citation	Teixeira, A., Dominique-Ferreira, S., Martins, N., Sylla, C. (2023). Developing an Integrated Communication Plan in the Digital Age. In: Martins, N., Brandão, D., Paiva, F. (eds) Perspectives on Design and Digital Communication III. Springer Series in Design and Innovation , vol 24. Springer, Cham. https://doi.org/10.1007/978-3-031-06809-6_20	por
dc.identifier.isbn	978-3-031-06808-9	por
dc.identifier.issn	2661-8184	por
dc.identifier.uri	https://hdl.handle.net/1822/86739	-
dc.description.abstract	Marketers are constantly exploring the best communication channels to deliver the best possible message to their targets. Therefore, technological advances are continuously shaping communications, especially in digital environments. Bidirectional and interactive dimensions characterize digital media communications. This study explores relevant literature on integrated marketing communications and communication in digital environments, including child-oriented marketing communications. As a result, theoretical framework on digital communication is provided for academics and practitioners.	por
dc.description.sponsorship	Research : "MoBeyBOU: Moving Beyond Boundaries - Designing Narrative Learning in the Digital Era", referência: POCI-01-0145-FEDER-032580, financiado pela Fundação para a Ciência e a Tecnologia—FCT, e o Fundos Europeus Estruturais e de Investimento FEDER através do Programa Operacional Competitividade e Internacionalização. The authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020).	por
dc.language.iso	eng	por
dc.publisher	Springer	por
dc.relation	POCI-01-0145-FEDER-032580	por
dc.relation	info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT	por
dc.rights	openAccess	por
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	por
dc.subject	Digital marketing	por
dc.subject	Integrated marketing communication	por
dc.subject	Digital communication	por
dc.subject	Business-to-business	por
dc.subject	Business-to-consumer	por
dc.subject	Child-oriented marketing communication	por
dc.title	Developing an integrated communication plan in the digital age	por
dc.type	bookPart	por
dc.relation.publisherversion	https://link.springer.com/chapter/10.1007/978-3-031-06809-6_20	por
oaire.citationStartPage	313	por
oaire.citationEndPage	325	por
oaire.citationVolume	24	por
dc.identifier.doi	10.1007/978-3-031-06809-6_20	por
dc.identifier.eisbn	978-3-031-06809-6	por
dc.subject.fos	Engenharia e Tecnologia::Outras Engenharias e Tecnologias	por
sdum.journal	Springer Series in Design and Innovation	por
sdum.bookTitle	Perspectives on design and digital communication III. Springer Series in Design and Innovation	por
oaire.citationEdition	24	por
oaire.version	AM	por
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