Developing an integrated communication plan in the digital age

doi:10.1007/978-3-031-06809-6_20

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/86739

Título:	Developing an integrated communication plan in the digital age
Autor(es):	Teixeira, André Dominique-Ferreira, Sergio Martins, Nuno Sylla, Cristina Maria
Editor(es):	Martins, N. Brandão, D. Paiva, F.
Palavras-chave:	Digital marketing Integrated marketing communication Digital communication Business-to-business Business-to-consumer Child-oriented marketing communication
Data:	2023
Editora:	Springer
Revista:	Springer Series in Design and Innovation
Citação:	Teixeira, A., Dominique-Ferreira, S., Martins, N., Sylla, C. (2023). Developing an Integrated Communication Plan in the Digital Age. In: Martins, N., Brandão, D., Paiva, F. (eds) Perspectives on Design and Digital Communication III. Springer Series in Design and Innovation , vol 24. Springer, Cham. https://doi.org/10.1007/978-3-031-06809-6_20
Resumo(s):	Marketers are constantly exploring the best communication channels to deliver the best possible message to their targets. Therefore, technological advances are continuously shaping communications, especially in digital environments. Bidirectional and interactive dimensions characterize digital media communications. This study explores relevant literature on integrated marketing communications and communication in digital environments, including child-oriented marketing communications. As a result, theoretical framework on digital communication is provided for academics and practitioners.
Tipo:	Capítulo de livro
URI:	https://hdl.handle.net/1822/86739
ISBN:	978-3-031-06808-9
e-ISBN:	978-3-031-06809-6
DOI:	10.1007/978-3-031-06809-6_20
ISSN:	2661-8184
Versão da editora:	https://link.springer.com/chapter/10.1007/978-3-031-06809-6_20
Acesso:	Acesso aberto
Aparece nas coleções:	CIEC - Livros e Capítulos de Livros