Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/78433
Título: | Use social media knowledge for exploring the portuguese wine industry: following talks and perceptions? |
Autor(es): | Pérez-Rodríguez, Gael Baptista, João Pedro Igrejas, Gilberto Fdez-Riverola, Florentino Lourenço, Anália |
Data: | 11-Jun-2022 |
Editora: | IOS Press |
Revista: | Scientific Programming |
Citação: | Pérez-Rodríguez, Gael; Baptista, João Pedro; Igrejas, Gilberto; Fdez-Riverola, Florentino; Lourenço, Anália, Use social media knowledge for exploring the portuguese wine industry: following talks and perceptions?. Scientific Programming, 2022, 2912770-2912770, 2022 |
Resumo(s): | This work presents an exploratory study that retrieves, processes, and analyses Twitter data to gain insights about the relevance and perceptions of the wine industry in the Douro Portuguese region (including Porto and Douro wines), as well as other regions in the country. The main techniques and algorithms used in our work belong to the families of natural language processing and machine learning, and the practical relevance of the proposed methodology has been proven in the analysis of 1.2 million unique messages from more than 764,000 distinct users retrieved from the Twitter platform. Derived results from this study are valuable to provide insights that can be further used in the context of Business Informatics to promote better and more efficient marketing campaigns, for example, centering the topic on the most interested people or communicating with the most appropriate words. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/78433 |
DOI: | 10.1155/2022/2912770 |
ISSN: | 1058-9244 |
Versão da editora: | https://www.hindawi.com/journals/sp/ |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CEB - Publicações em Revistas/Séries Internacionais / Publications in International Journals/Series |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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document_55601_1.pdf | 842,67 kB | Adobe PDF | Ver/Abrir |