Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/62767
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Moro, Sergio | por |
dc.contributor.author | Cortez, Paulo | por |
dc.contributor.author | Rita, Paulo | por |
dc.date.accessioned | 2019-12-20T19:55:14Z | - |
dc.date.available | 2019-12-20T19:55:14Z | - |
dc.date.issued | 2018 | - |
dc.identifier.issn | 0266-4720 | - |
dc.identifier.uri | https://hdl.handle.net/1822/62767 | - |
dc.description.abstract | The discovery of knowledge through data mining provides a valuable asset for addressing decision making problems. Although a list of features may characterize a problem, it is often the case that a subset of those features may influence more a certain group of events constituting a sub-problem within the original problem. We propose a divide-and-conquer strategy for data mining using both the data-based sensitivity analysis for extracting feature relevance and expert evaluation for splitting the problem of characterizing telemarketing contacts to sell bank deposits. As a result, the call direction (inbound/outbound) was considered the most suitable candidate feature. The inbound telemarketing sub-problem re-evaluation led to a large increase in targeting performance, confirming the benefits of such approach and considering the importance of telemarketing for business, in particular in bank marketing. | por |
dc.language.iso | eng | por |
dc.publisher | Wiley | por |
dc.relation | UID/MULTI/0446/2013 | por |
dc.relation | UID/PSI/03125/2013 | por |
dc.rights | openAccess | por |
dc.subject | banking | por |
dc.subject | data mining | por |
dc.subject | divide and conquer | por |
dc.subject | feature selection | por |
dc.subject | marketing | por |
dc.title | A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing | por |
dc.type | article | por |
dc.peerreviewed | yes | por |
dc.relation.publisherversion | https://onlinelibrary.wiley.com/doi/full/10.1111/exsy.12253 | por |
oaire.citationIssue | 3 | por |
oaire.citationVolume | 35 | por |
dc.date.updated | 2019-12-20T14:53:08Z | - |
dc.identifier.doi | 10.1111/exsy.12253 | por |
dc.subject.wos | Science & Technology | - |
sdum.export.identifier | 5438 | - |
sdum.journal | Expert Systems | por |
Aparece nas coleções: | CAlg - Artigos em revistas internacionais / Papers in international journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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ES-MoroCortezRita-PosPrint.pdf | Author's Accepted Manuscript | 766,83 kB | Adobe PDF | Ver/Abrir |