Results of CRM adoption in large companies in Portugal

doi:10.1007/978-3-642-37932-1

Utilize este identificador para referenciar este registo: https://hdl.handle.net/1822/52939

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Campo DC	Valor	Idioma
dc.contributor.author	Varajão, João	por
dc.contributor.author	Cunha, Maria Manuela Cruz	por
dc.contributor.author	Santana, Daniela	por
dc.date.accessioned	2018-03-20T13:58:25Z	-
dc.date.issued	2013	-
dc.identifier.citation	Varajão, J.; Cunha, M.; Santana, D. (2013) - Results of CRM Adoption in Large Companies in Portugal. In Electronic Business and Marketing Studies in Computational Intelligence - New Trends on its Process and Applications, 484, 2013, 5-13. Springer. ISSN 1860-949X ISSN 1860-9503 (electronic), ISBN 978-3-642-37931-4 ISBN 978-3-642-37932-1 (eBook), DOI 10.1007/978-3-642-37932-1.	por
dc.identifier.isbn	978-3-642-37931-4	-
dc.identifier.uri	https://hdl.handle.net/1822/52939	-
dc.description.abstract	When a company implements a Customer Relationship Management system, there are several results that can be obtained as, for instance, the improvement of the information quality or the improvement of the customers’ services. This paper presents the findings of a study undertaken among a sample of Portuguese large enterprises, identifying and discussing the main results of the adoption of CRM systems. The findings of this study help the academe and professional community to better understand the CRM adoption in large companies.	por
dc.language.iso	eng	por
dc.publisher	Springer	por
dc.rights	restrictedAccess	por
dc.subject	CRM	por
dc.subject	Results	por
dc.subject	Adoption	por
dc.subject	Large companies	por
dc.subject	Survey	por
dc.title	Results of CRM adoption in large companies in Portugal	por
dc.type	bookPart	por
dc.peerreviewed	yes	por
dc.relation.publisherversion	http://link.springer.com/chapter/10.1007%2F978-3-642-37932-1_2	por
sdum.publicationstatus	published	por
oaire.citationStartPage	5	por
oaire.citationEndPage	13	por
oaire.citationTitle	Electronic Business and Marketing Studies in Computational Intelligence - New Trends on its Process and Applications	por
oaire.citationVolume	484	por
dc.identifier.doi	10.1007/978-3-642-37932-1	por
dc.subject.fos	Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática	por
dc.description.publicationversion	info:eu-repo/semantics/publishedVersion	por
sdum.bookTitle	Electronic Business and Marketing Studies in Computational Intelligence - New Trends on its Process and Applications	por
Aparece nas coleções:	DSI - Engenharia e Gestão de Sistemas de Informação

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