Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/3798
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Pinho, José Carlos M. | - |
dc.contributor.author | Macedo, Isabel Maria | - |
dc.date.accessioned | 2006-01-03T13:18:46Z | - |
dc.date.available | 2006-01-03T13:18:46Z | - |
dc.date.issued | 2001 | - |
dc.identifier.citation | FORUM INTERNACIONAL SOBRE LAS CIENCIAS, LAS TÉCNICAS Y EL ARTE APLICADAS AL MARKETING, 4, Madrid, 2001 – “Forum Internacional Sobre las Ciencias, las Técnicas y el Arte Aplicadas al Marketing” - [S. l. : .s .n.,] 2001 | eng |
dc.identifier.uri | https://hdl.handle.net/1822/3798 | - |
dc.description.abstract | In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of marketing orientation has been acknowledged as highly important in the marketing and management literature. However, the existing literature is mainly focused on the for-profit sector, and to our best knowledge little research has been undertaken in the context of non-profit organisations. The purpose of this exploratory study is to test a measure of marketing orientation already used in previous studies and to assess its psychometric properties in the particular context of a Portuguese sample of nonprofit organisations. | eng |
dc.language.iso | eng | eng |
dc.rights | openAccess | eng |
dc.subject | Market orientation | eng |
dc.subject | Non-profit sector | eng |
dc.title | Rethinking the concept of market orientation in the Portuguese non-profit sector:An exploratory study | eng |
dc.type | panelPresentation | eng |
dc.peerreviewed | yes | eng |
sdum.publicationstatus | Not Published | eng |
oaire.citationConferenceDate | 28 - 30 Novembro 2001 | eng |
sdum.event.location | Madrid, Espanha | eng |
sdum.event.title | Forum Internacional Sobre las Ciencias, las Técnicas y el Arte Aplicadas al Marketing | eng |
sdum.event.type | conference | eng |
Aparece nas coleções: | NEAPP - Comunicações em Conferências |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Forum_Madrid_2001.pdf | 146,63 kB | Adobe PDF | Ver/Abrir |