Organisational and strategic communication research: European perspectives

Abstract

(Excerto) Created in 2006, the Organisational and Strategic Communication Section of the European Communication Research and Education Association (ECREA) aims to promote an active and critical dialogue among scholars involved in the study of Organisational and Strategic Communication (OSC) and to propose new research topics and debate concepts relevant to the interdisciplinary growth of this field of studies. At the 4th international ECREA Conference in Istanbul (24-27 October 2012), the OSC Section approved more than 40 presentations and 10 posters. Under the conference theme, “Social Media and Global Voices”, the proposals referred to the influence of different forms of public communication, including Public Relations, Advertising, Branding and Internal Communication. With the selected papers in this volume, we attempt to keep alive the debate initiated in that conference and to foster the work of the OSC Section members in other themes as well.