Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/37333
Título: | Managing reputational risk at Bosch car multimedia - Portugal: creating safety nets through corporate communication programs |
Autor(es): | Salgado, Paulo Jorge Castro Faria Ruão, Teresa Machado, Susana |
Palavras-chave: | Corporate Communication Corporate Reputation Reputational Risk Crisis Communication Safety Nets Comunicação corporativa Reputação corporativa Risco reputacional Comunicação de crise |
Data: | 2015 |
Editora: | OBERCOM |
Revista: | Observatorio (OBS*) Journal |
Resumo(s): | The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company’s ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most executive managers, who fail to defend their companies from crisis situations. In this paper, our purpose is to analyze the corporate communication programs of the company Bosch Car Multimedia - Braga (Portugal) and thereby gain a deeper understanding of the role played by ‘safety nets’ in managing reputational risk and preventing crisis scenarios at a local level. In this context, we conducted a study in order to analyze the state of the art of BCMP’s corporate communication programs, which were created locally with the aim of contributing to the development of ‘safety nets’. BCMP is an interesting case for study and debate with respect to reputational risk and crisis communication, along with the development of ‘safety nets’, since the company has to face the challenge of combining a centralized communication structure (based in Germany) with a strong and demanding union workforce. |
Tipo: | Artigo |
URI: | https://hdl.handle.net/1822/37333 |
DOI: | 1646-5954/ERC123483/2015 |
ISSN: | 1646-5954 |
Versão da editora: | http://obs.obercom.pt/index.php/obs/article/view/821/726 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Artigos em revistas nacionais / Articles in national journals |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
PS_TR_SM_obercom2015.pdf | Artigo em revista científica nacional | 494,96 kB | Adobe PDF | Ver/Abrir |