Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/29309Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Coelho, Zara Pinto | - |
| dc.contributor.author | Mota-Ribeiro, Silvana | - |
| dc.date.accessioned | 2014-06-12T12:52:50Z | - |
| dc.date.available | 2014-06-12T12:52:50Z | - |
| dc.date.issued | 2006 | - |
| dc.identifier.uri | https://hdl.handle.net/1822/29309 | - |
| dc.description.abstract | Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced in display ads published in women’s magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen’s system of analysis (1996). | por |
| dc.language.iso | eng | por |
| dc.rights | openAccess | por |
| dc.subject | Sexuality | por |
| dc.subject | Gender | por |
| dc.subject | Advertisements | por |
| dc.subject | Social semiotics | por |
| dc.subject | Visual images | por |
| dc.title | Sex, gender and ads: analysing visual images and their social effects | eng |
| dc.type | conferencePaper | - |
| dc.peerreviewed | yes | por |
| sdum.publicationstatus | published | por |
| oaire.citationConferenceDate | 23 - 28 Jul. 2006 | por |
| sdum.event.type | conference | por |
| oaire.citationStartPage | 147 | por |
| oaire.citationEndPage | 157 | por |
| oaire.citationConferencePlace | Cairo, Egipto | por |
| oaire.citationTitle | IAMCR’s 25th Conference, ‘Knowledge Societies for All : Media and Communication Strategies’ | por |
| sdum.conferencePublication | IAMCR’s 25th Conference, ‘Knowledge Societies for All : Media and Communication Strategies’ | por |
| Aparece nas coleções: | CECS - Atas em congressos | Seminários / conference proceedings | |
