Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/21349
Título: | The bag : a new star |
Autor(es): | Gama, Maria Gabriela Cunha, Joana |
Palavras-chave: | Bags Stars Brands Consumption Affects |
Data: | Nov-2012 |
Editora: | Universidade do Minho. Escola de Engenharia (EEng) |
Resumo(s): | The union of fashion "fetish" brands in some economic groups, such as the LVMH group, the PPR group and the Richmond group is a new fact in the fashion and luxury universe dating back to the eighties, and that continues to expand through the nineties until the present day. Buy, sell, merge, centralize and discontinue, seems to be the rule in this market with very particular characteristics. If in the past luxury brands were centered on families, being a legacy passed from generation to generation, whose products were still manufactured using traditional techniques, today almost anything works in that way. The fashion business became too serious to be left in the hands of tailors. In the diffusion of brands, business groups began to look at the stars as a safe harbor in respect to disseminating them. Never before the linkage to these “style stars” was so blatant. |
Tipo: | Artigo em ata de conferência |
URI: | https://hdl.handle.net/1822/21349 |
ISBN: | 978-972-8692-72-8 |
Arbitragem científica: | yes |
Acesso: | Acesso restrito UMinho |
Aparece nas coleções: | CECS - Comunicações / Communications DET/2C2T - Comunicações em congressos internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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the Bag-a new star Proceedings_CIMODE 2012.pdf Acesso restrito! | Artigo Completo | 856,89 kB | Adobe PDF | Ver/Abrir |