Utilize este identificador para referenciar este registo:
https://hdl.handle.net/1822/1641
Título: | The re-export of the US commercial television model: Time-Life/Globo/SIC: replicating business strategies? |
Autor(es): | Sousa, Helena |
Palavras-chave: | US commercial television model Globo Sociedade Independente de Comunicação Telenovelas Business strategies |
Data: | 1998 |
Resumo(s): | Having a strong position in Brazil, Globo managers decided to export its most relevant cultural products, telenovelas. Due to cultural and linguistic proximity, Portugal was a natural market. Indeed, Globo's telenovelas have hooked Portuguese audiences since the late 1970s. However, in recent years, Globo's role in Portugal has been far more comprehensive. Globo's business strategies have been imported by the Portuguese commercial channel, Sociedade Independente de Comunicação (SIC). With Globo's expertise, namely in the area of programming, SIC managed to become the number one channel in terms of audiences. Thirty years on, and despite obvious differences, the result of Globo's assistance to SIC might be seen as a re-export of the US commercial television model. |
Tipo: | Comunicação em painel |
Descrição: | Apresentação efectuada na Secção de Economia Política da Conferência Científica da International Association for Mass Communication Research (IAMCR), Glasgow, 25-30 Julho, 1998. |
URI: | https://hdl.handle.net/1822/1641 |
Arbitragem científica: | yes |
Acesso: | Acesso aberto |
Aparece nas coleções: | CECS - Comunicações / Communications |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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hsousa_IAMCRGlasgow_1998.pdf | 263,38 kB | Adobe PDF | Ver/Abrir |